Zain Ranked First in Telecoms for “Best Employers” in the Region

Khartoum – Sudanhorizon – Monitoring Desk
Zain Group has topped the telecommunications sector across Middle Eastern markets, taking first place in Kuwait and ranking among the top three “Best Employers” in the region in Forbes’ 2025 World’s Best Employers list. The annual ranking features leading companies and institutions from sectors including energy and gas, transport and aviation, telecommunications, retail, and construction. It covers 900 selected global companies from more than 50 countries, based on a large-scale survey of over 300,000 employees. The evaluation applied rigorous criteria, including job satisfaction, opportunities for professional growth, and overall reputation, with greater weight given to current employees’ views.
Eng. Hisham Mustafa Allam, CEO of Zain Sudan, affirmed that Zain Group plays a vital role in driving economic growth across regional markets by creating direct jobs and establishing strategic partnerships that cement its position as a key catalyst for sustainable development in the communities where it operates. He noted that the Group’s role goes beyond providing telecoms services, aiming to build an integrated economic and social ecosystem that makes a real difference to people’s lives. Allam added that, through its companies in the Middle East and Africa, the Group supports thousands of employees, distributors and franchise partners—positively impacting quality of life—while being regionally recognised for leadership in sustainability, inclusion, diversity and equity, underpinned by a firm commitment to empowering young talent amid rapid global market shifts.
Zain is currently implementing a diverse set of initiatives and programmes to empower youth, boost innovation and develop talent—helping create a dynamic workplace that attracts ambitious young professionals in technology and digital transformation. Beyond traditional workplace improvements, Zain’s efforts include support for mental health, continuous professional development opportunities, wellbeing initiatives, women’s empowerment and the inclusion of persons with disabilities, with a clear focus on building strong local and regional talent pipelines.
As part of its strategic vision to enhance work environments, Zain Group has reiterated its deep commitment to shaping a brighter future by empowering individuals and communities through a series of initiatives that tackle multiple regional challenges. The Group operates under the firm belief that corporate purpose is not merely a management trend but a fundamental driver of positive impact.
Forbes conducts the ranking annually in collaboration with Statista as a strategic tool to foster competition. It highlights the importance of assessing workplace quality, encouraging transparency, raising global employment standards, promoting best practices in job satisfaction and career development, and enabling individuals to make informed career choices in a rapidly changing labour market.

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