Zain Launches Pink October Campaign to Raise Community Awareness of Breast Cancer Risks

Khartoum – Sudan Horizon

Zain has launched its annual breast cancer awareness campaign in collaboration with several organizations, organizing a series of educational lectures on disease prevention and the importance of early detection. The activities also include raising awareness about psychological support for breast cancer patients and methods of regular and self-examination.

As part of this year’s activities, Zain has partnered with the Women’s Initiatives Group as a key partner in implementing campaign events and expanding their impact. In cooperation with the Facilitation Committee in Hilla Khoujli, the company has also organized awareness competitions and distributed gifts and educational materials. The Women’s Initiatives Group expressed its pride in its longstanding partnership with Zain, which dates back to 2012.

Continuing its leadership of the campaign since 2007, Zain is maintaining its full support for this awareness month. Activities include free breast cancer screening services, which will continue until the end of October. The company also announced that this year’s campaign targets the Northern and Gezira states, as well as displacement camps. Modern screening equipment will be provided to support early detection and help extend awareness and medical services to remote areas.

The campaign carries the slogan: “Get Checked Today, Feel Reassured Tomorrow.”

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