Media Management of the UAE’s Burned Cards

Police Major General Dr. Najm al-Din Abdel Rahim
Observers consider the Sudanese government’s success in presenting and managing the legal case before the International Court of Justice a legal victory for Sudanese diplomacy, one that deserves praise and recognition for several reasons:
First, the UAE failed to rally influential international decision-making countries to obstruct the court’s procedures. These countries are expected by the world to uphold the justice system and human rights globally. Sudan has prior experience with such obstruction in its pursuit of justice—specifically when its delegation’s case was hindered at the UN Security Council, a matter whose details are well known.
Second: With the commencement of proceedings in this court, the UAE can no longer present itself as a mediator in resolving the Sudanese crisis. Mediation requires neutrality, something the UAE has lacked and will no longer be perceived to possess. In this, truth has silenced the claims of every deceitful liar.
Third: The UAE can no longer use humanitarian aid as a dirty means of supplying the militia with weapons and ammunition. A party accused of igniting war and killing innocent people is unfit to play a humanitarian role in this conflict.
However, the Sudanese government and its relevant agencies—particularly the Ministry of Foreign Affairs and the Ministry of Information—must now complete the remaining part of this case: the ability to promote Sudan’s case presented to the court and publicize the trial proceedings.
Sudan should utilize all avenues of soft power to present and advocate for this case through the following three main means:
Media Channels: Guiding media outlets to raise awareness of this case by holding press conferences and broadcasting them in open digital spaces or on global TV and radio channels.
Official Diplomacy: Informing accredited foreign ambassadors in Sudan, as well as Sudanese ambassadors abroad—particularly in capitals with multilateral representation—about the trial and its developments.
Public Diplomacy: Mobilizing Sudan’s widespread diaspora communities across many countries to play an active role in advocating the case.
In conclusion, we expect the Sudanese government to manage the media aspect of this case as skillfully as it has managed the legal side—thereby preventing any future attempts to rearm the militia or interfere in Sudanese internal affairs.

Shortlink: https://sudanhorizon.com/?p=5071